Apple intensifies its AI focus by partnering with OpenAI to enhance Siri and introduces Apple Intelligence for new generative AI features, emphasizing user privacy.
Apple intensifies its AI focus by partnering with OpenAI to enhance Siri and introduces Apple Intelligence for new generative AI features, emphasizing user privacy.
Apple intensifies its focus on artificial intelligence, unveiling a partnership with OpenAI. OpenAI's technology will be integrated into Apple’s digital assistant Siri, Apple software chief Craig Federighi announced during the conference. This integration will enable users to seek assistance with tasks such as finding recipe ideas, decorating rooms, or composing stories.
“Suppose you want to create a custom bedtime story for your six-year-old who loves butterflies and solving riddles,” Federighi said. “Put in your initial idea, and send it to ChatGPT.”
The announcement comes amid the explosive growth of AI, which has also faced significant setbacks. AI tools, including chatbots and assistants, have struggled with issues like hallucinations, plagiarism, and delivering incorrect or biased results. OpenAI itself has faced allegations of copying actress Scarlett Johansson’s voice without permission.
Apple is also dealing with an antitrust lawsuit filed by the Justice Department and 15 states. The government accuses Apple of abusing its monopoly power to stifle competition and lock in customers. It's unclear how Apple’s new partnership with OpenAI will affect this case.
Shortly after Apple’s announcement, OpenAI CEO Sam Altman posted on X, formerly known as Twitter, “Very happy to be partnering with Apple to integrate ChatGPT into their devices later this year! Think you will really like it.” Apple is also introducing Apple Intelligence, its new generative AI software.
Apple Intelligence will offer features like phone call transcription, AI photo retouching, and enhanced natural conversation flow with Siri. The software will also summarize notifications, text messages, articles, documents, and open web pages.
Federighi emphasized privacy with the introduction of Private Cloud Compute, a system designed to ensure user data security.
Apple plans to release these new features later this year.
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